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Client: Grand PR | Photographer: Nicholas Sagodic | Creative Direction: Me
Below is a small example collection from a photoshoot I directed during my time as the Create Director of GRand PR. This shoot served as the "stock" photo library for the firm, aiming to create a more intimate feel, eliminating the cold feel stock photos sometimes bring.
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View into my research
Develop a comprehensive understanding of how the organization is performing digitally through reading insights from Google My Business and Google Ads.
I use multiple different applications and strategies to help businesses optimize naturally—experience using sites like Divi and being comfortable with various keyword research platforms.
Understand the tone for multiple different industries and how that continues to change and influence. Experience in onboarding research and target audience profiles.
Throughout college, I found myself drawn to researching how the world influences each other. My research leads to understanding topics from slavery to societal injustices.
The content I'm experienced in creating
Instagram and Facebook
My main focus in the past about 2 years has been centered around Instagram, Facebook, and a splash of Linkedin social media management and marketing. I have the luxury of working in a variety of industries. From the restaurant, food equipment distribution, marketing, and dentistry industries, to an introduction to the non-profit industry, social media can keep the job interesting.
Companies worked with: Hobart Sales and Services, LFED, KM Online Marketing, and Hemp for Humanity.
Monthly and Promotional
We all know the benefits of newsletters and email marketing. My experience using Mailchimp has developed an understanding of what's necessary and what's not when it comes to design, research, and writing. I have developed multiple temples, and have carried out monthly newsletters for a couple of clients for KM Online Marketing.
Companies worked with: Hobart Sales and Services, LFED.
Development and SEO
Through website creation, I have been able to create the groundwork for companies to sustain and grow their company on their own. As well, I have worked with different SEO tools, such as Divi, to track and enhance my reach with my client's websites
Website Development: Hemp for Humanity, Easy Peasy Nutrition.
SEO: LFED, Oak Bark Dental, Grand Rapids Dental Partners.
Logos and Labels
I'm always interested in trying something new and diving into the creative process with people, opening up a pure passion for the company. This has allowed me to work with a few companies on brand development and maintenance. For some, logo development was the main focus. I also have experience creating a label for a CBG gummy product.
Companies worked with: Hemp for Humanity, Easy Peasy Nutrition.